智慧树知到旅游目的地管理-智慧树-知到-题库零氪完整答案

日期:2021-12-07 08:21:20

第一章测试

1、Why is good customer service especially important for a small CVB?
    A、Offering superior service for the same price as larger competitors gives it an advantage.
    B、CVBs with excellent customer service tend to attract better employees.
    C、Smaller CVBs must maintain higher standards than larger bureaus.
    D、Smaller CVBs must work harder to prove their worth to the community.

2、Which of the following CVB services would probably be of least interest to meeting planners?
    A、Providing staff to work conference registration
    B、Referring meeting planners to local services such as florists, caterers, or professional speakers
    C、Acting as a reservation agent for conference participants
    D、Identifying community facilities that are bus-friendly

3、In what way are motor coach groups different from meeting or convention groups?
    A、Motor coach groups are much larger and arrive at the destination by plane.
    B、Motor coach groups are smaller and go to a destination for sightseeing.
    C、Motor coach group participants are much younger.
    D、Motor coach group participants tend to come from farther away.

4、Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?
    A、The CVB should already have a good working relationship with local government entities.
    B、Local government officials may also be CVB board members.
    C、The CVB is likely to have contributed to the officials’ campaigns at one time or another.
    D、The CVB knows which officials have the most time for public appearances.

5、Lead generation is an expensive venture for a CVB because:
    A、the bills generated by long-distance phone calls are high.
    B、of the extensive staff time required.
    C、clients charge fees when potential customers are sent to them.
    D、advertising expenses are high.

第二章测试

1、What is prospecting?
    A、Finding new potential members for a CVB
    B、Searching for CVB funding sources
    C、Networking and meeting with potential clients
    D、Using Internet marketing to attract new clients

2、Which of the following is one of the three main questions when qualifying a prospect?
    A、Does a need exist that the destination can satisfy?
    B、How much revenue will the potential event bring to the destination?
    C、Does the destination have enough hotel rooms to satisfy the prospect’s requirements?
    D、What kind of leisure activities will the event’s attendees want?

3、How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson?
    A、The list can help the salesperson to decide whether the destination is a good fit for the prospect.
    B、It allows the salesperson to help the prospect decide which destination venues would be best for the event.
    C、It gives the salesperson the order in which to sell the destination’s strengths.
    D、The prospect may think of more questions to ask during the process.

4、A customer’s doubts that must be overcome during the sales process are called typically called:
    A、Concerns.
    B、Objections.
    C、Opportunities.
    D、Liabilities.

5、An objection that deals with something a destination cannot provide is called a:
    A、Misunderstanding.
    B、Physical objection.
    C、Limitation.
    D、Liability.

第三章测试

1、A consolidated approach to destination marketing is beneficial to tourism businesses because:
    A、pooling resources gives businesses greater buying power than they would have on their own.
    B、larger marketing campaigns always yield better results.
    C、it allows businesses to cut corners.
    D、it is better to concentrate marketing efforts on just one type of media.

2、What is the first step in devising a brand for a destination?
    A、Come up with a catchy slogan.
    B、Craft a positioning statement.
    C、Create a logo.
    D、Define the destination’s selling points.

3、What is the third step in the AIDA cycle?
    A、decision
    B、destination
    C、determination
    D、desire

4、Which of the following guidelines is important to remember for collateral development?
    A、Keep it simple.
    B、Less is more.
    C、Put the customer in the product.
    D、Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible.

5、Branding is a collection of ________ in the mind of visitors.
    A、perceptions
    B、motivations
    C、images
    D、feedback

第四章测试

1、In which stage of the product life cycle are distribution channels added as demand for a product increases?
    A、Introduction
    B、Growth
    C、Maturity
    D、Decline

2、What benefit does participating in a community visioning process have for CVBs?
    A、The process helps the CVB to set its budget for the next year.
    B、The process gives CVBs greater direct control over the products it is expected to sell.
    C、CVBs recruit new employees from the process.
    D、The process helps the CVB raise awareness of the value of tourism to the community.

3、A product can experience rebirth instead of decline if the firm:
    A、significantly increases the advertising budget for the product.
    B、recreates the product by adding new features or using innovative marketing.
    C、allows another company to take over the marketing of the product.
    D、sells the product for an extremely low price.

4、The CVB product marketing dilemma is:
    A、Motivation.
    B、Destination development.
    C、Accountability without authority.
    D、Private-sector competition.

5、Over which of the traditional four Ps of marketing do CVBs usually have some control?
    A、Promotion
    B、Product
    C、Price
    D、Place

第五章测试

1、An activity refers to the physical action taken by the CVB functional area. It helps the CVB and its staff to know whether the activity taken reaches its goal.

2、What are the two fundamental topics CVBs deal with in the research process?
    A、visitor studies and convention studies
    B、performance indicators and performance measures
    C、destination research and CVB accountability research
    D、visitor profiles and image studies

3、Which is not included in direct data?
    A、economic multiplier
    B、visitor spending
    C、jobs produce
    D、payroll

4、CVB Performance Reporting process includes the following three functional areas:
    A、convention sales
    B、operational definitions and measures
    C、travel trade sales
    D、marketing and communication

5、Marketing productivity is measured through the number of visitors.

第六章测试

1、Which of the following is an element of a communications plan?
    A、Strategy
    B、Press releases
    C、Television interviews
    D、Chairperson

2、News releases are written in which format?
    A、Hourglass
    B、Chronological
    C、Freestyle
    D、Inverted pyramid

3、An important question to ask when planning an individual journalist visit to a destination is:
    A、What is the journalist’s favorite restaurant?
    B、Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?
    C、What kind of rental car would the journalist prefer?
    D、What is the story angle the journalist is pursuing?

4、Which of the following people would be the likeliest choice for a spokesperson for a CVB?
    A、Its director of marketing and sales
    B、A local celebrity
    C、One of its telephone operators
    D、A customer service representative

5、A review of strengths and weaknesses and a competitive analysis is which part of an organization’s communications plan?
    A、Objectives
    B、Situation
    C、Target audience
    D、Mission or purpose

第七章测试

1、Which of the following is one of the operational functions of human resources management?
    A、Organizational design
    B、Recruiting design
    C、Administration of compensation and benefits
    D、Training and development in terms of personal and professional growth

2、Which of the following is one of the strategic functions of human resources management?
    A、employee relations
    B、administration of compensation and benefits
    C、organizational design and succession planning
    D、compliance

3、What is the fundamental question of the planning process?
    A、What is the organization meant to achieve, and how will it do that?
    B、What is the organization’s ideal profit margin?
    C、What does the organization want from its employees?
    D、What does the organization have to offer the public?

4、Organizations that strive for continuous and never-ending improvement do which of the following?
    A、Make radical changes in the way business is conducted.
    B、Constantly ask questions.
    C、Set lofty goals.
    D、Set strict requirements for employees.

5、Which of the following descriptions about personal and professional development are true?
    A、It is a systematic approach for employees to grow and develop.
    B、It is the development of employee competencies, skills and talents.
    C、It is the development of employee knowledge, and related attributes.

第八章测试

1、Tourism destinations in every corner of the globe have the tendency to experience a disaster of one form or another at certain point in their history.

2、What are the common principles in crisis management?
    A、Coordination
    B、Collaboration
    C、Communication
    D、Commitment

3、Which of the following is not included in the pre-planning phase?
    A、to develop a crisis management plan
    B、to establish a crisis management team
    C、to set up communication channels
    D、to establish a communication center

4、What is the first phase of WCTC responses to 9/11 attacks?
    A、not prepared, not properly staffed
    B、well prepared
    C、active involvement
    D、no involvement

5、How many stage(s) does WCTC’s post-terrorist attack marketing campaign include?
    A、one
    B、two
    C、three
    D、four